Hitting Where it Hurts
So thanks for the update guys, there has been great progress.
http://www.nj.com/search/index.ssf?/base/news-0/1115789953104890.xml?starledger?nnj
Hyundai, Cingular Wireless and Applebee's have all dropped advertising for Jersey 101.5 because of the Jersey Guy's comments. This is a nice boon for activists and clearly shows that we are headed in the right direction. There is an upcoming meeting between activists and the station managers on Wed, 19th. Let's show them some more angry advertisers so the activists will have more barganing power.
from the NJ.com article:
"Asian-Americans have always been seen as a passive group that won't speak up too loudly," said Veronica Jung, executive director of the Korean American League for Civic Action. "This flies in the face of that. The message is that we will no longer be the voiceless model minority. We represent significant buying power and a large consumer base, and we'll use that weight."I totally heart you Veronica.
Send more tips and info and I will post what I can. Keep the work up!
Today's Star-Ledger has an article about the current demands from community (I think they should go further and ask for dismissal). [link]
-thanx Cruz

26 Comments:
Are you sure Applebee's dropped its ads? I heard it was Bank of America. (The other two are correct, though: Cingular and Hyundai did stop sponsoring the show.)
Wednesday, May 18, 2005 8:59:00 PM
Keep up the fight!
Friday, May 20, 2005 12:06:00 AM
UPDATE: Bank of America has pulled its ads too
That brings to four the number of sponsors that have stopped sponsoring the show.
This is worth applauding, but don't let up the pressure. There are many more advertisers that need to be persuaded. So keep writing the sponsors. It works!
You'll find a list of these companies, plus the names and addresses of their CEOs/owners at:
http://www.CeaseRacism.blogspot.com/
Friday, May 20, 2005 2:22:00 PM
Hi i'm from Michigan, so there's not much i can do, but i emailed our detroit free press about it asking them to do something, and am also planning to email others. Keep going strong, those of you in NJ where it affects you the most, i believe in the cause and you guys out there. I find that just sitting here and thinking of the most affective way to get back at them works. Use all your oppurtunities and chanced you get!
Saturday, May 21, 2005 4:15:00 PM
This evening my wife was listening to the infamous Carton & Rossi show
when she heard Jun Choi being interviewed -- the same Korean-American mayorial
candidate the shock jocks had ridiculed on April 25. She also told me that
Craig Carton made mention of his apologizing to Mr. Choi and to the Asian-
American community. I just checked my e-mail, and this is what I found:
********************************************************************************
80-20 New Jersey Chapter, who is also a member of New Jersey Coalition
for Asian American Civil Rights announced that 101.5FM agreed in writing
to the following.
o Issue an on air, formal & blanket apology by the "Jersey Guys,"
o Invite Jun Choi (the KoreanAm candidate who was attacked) to be a
guest by "Jersey Guys." [The acceptance by Choi is unknown.]
o Cultural sensitivity training for all 101.5 FM employees,
o Public access programming focused on promoting awareness of the
contributions of Asian Americans, and
o Diversity committee established at 101.5 FM with community
members to foster cross-cultural understanding
Also their members ran e-mail campaigns targeting Comcast, Verizon and
Dish Network, urging them to pull ads from the station. As a result,
Comcast and Verizon agreed to suspend their radio ads.
We would like to thank 80-20 and everyone else who worked very hard on
this issue. As always, AMWD will follow up closely on any new
development in regards to this NJ 101.5 FM campaign just like we did
with any other major campaigns.
Our e-mail campaign, http://www.citizenspeak.org/campaign/5366.php
("Kick The Jersey Guys Off The Air!") collected the largest amount of
signatures in the shortest amount of time, even more so than our last
major campaign, Hot 97. We would like to thank everyone who participated
in this campaign through AMWD and other APIA organizations as well.
James Fujikawa
Co-Founder/Campaign Director
--
Asian Media Watchdog
676 A Ninth Avenue
New York, NY 10036
Phone: 212-560-5683
Fax: 212-957-9191
Visit our website at www.asianmediawatchdog.com
*****************************************************************************
The Asian-American organizations I've been working with seem satisfied with this
result; and if they're satisfied, I'm satisfied. Thank you all for visiting this
site and helping with this campaign. This shows you what consumer power can do.
Wednesday, May 25, 2005 8:12:00 PM
I have the audio of Craig Carton's on-air apology on my Web site:
http://www.CeaseRacism.blogspot.com/
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